The Hero Of Labour

08. May 2012

The new special edition for the ADC Festival 2012 by brandbook

The new brandbook for the ADC Festival 2012 in Frankfurt is fresh off the press: it's our contribution for this year's Art Directors Club Festival.

Excerpt from the editorial:

"Heroes of work. Dedicated to those who keep everything running. Be it as wachs paper, as penalty order paper, confetti paper or sandwich paper - our heroes of work are everywhere. You meet them every morning while eating your sandwich or when you
watch the forensics team on Tatort. They are the underdogs of the paper world and many of them barely see the light of the day. With this notebook we want to pull them out of the darkness of fabric halls, cold stores, wallets and wooden boxes and pull them into the shining light of the world of advertising. Naturally the heroes of work possess the classical qualities of paper: they are patient.
Unlike customers, papers actually like waiting for new ideas. And maybe a paper you would normally expect to be used for a flyer of a 30's night will do the trick and inspire you more than a blank document on your computer screen. You'll find sufficient space for grand ideas as well as small ideas on the upcoming pages..."
Visit us at the ADC Festival. We've got a big stand in the centre of the hall, just opposite of the conference stage.

ADC exhibition:
May 11 through 13 in Hall 5, Messe Frankfurt

Friday, May 11: 11 a.m. - 8 p.m.

Saturday, May 12: 10 a.m. - 4 p.m. (doors open until 2 p.m.)

Sunday, May 13: 10 a.m. - 6 p.m.