The Brander

13. July 2015

An exceptional good made online magazine about brands and background makers.

The magazine is a must for the typical “Brandeins” reader but also for designers and marketing experts. For example interesting stories about the founder of New York´s delicatessen temple Dean & Deluca or the initiator of Le Pain Quotidien.

The articles are very well researched with outstanding photos. You could ask yourself when The Brander  starts its own print version. In any case the magazine inspired us at brandbook. The online magazine was launched by Zurich´s branding agency Branders.

During the realization they referred to the experience of world-famous Information Architects (iA) from Tokyo. At the beginning “The Brander” reported from different regions in Switzerland as well as Milan, Naples, New York and Taipeh.