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Business Class Incentives: High-end Giveaways

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That the notebooks we produced for Monocole in cooperation with the Japanese airline ANA, were to be given out to passengers in business class, is only logical: how else should one use their time on the plane than with writing in a diary or optimizing ideas? Also the back-to-back for Lufthansa’s first class customers is the perfect companion for elegant, business-orientated jetsetters. That something extra: the giveaway consists of two books bound together back-to-back. The book binders call this technique »dos-á-dos” or “back-to-back.”. Be sure that valuable documents are neatly and safely stored away instead of being forgotten under the airplane seat.

Forward to a friend / colleague