It Looks Like Concrete: Cover Materials that suit the Brand

corporate design, brand ambassador, firm history, corporate history, full bleed color embossing, full surface color embossing, glossy foil, material variety, book cover, book binding, book jacket, gray cardboard, cement look, silkscreen, sketchbook

Ideally, a brandbook should be a true ambassador of a brand. We don’t simply wish to reproduce the logo, but to stage the brand. For Eternit we looked for a cover material that optically alludes to the well-known fiber cement boards of the company. And indeed, we found a cardboard paper in our material archive that comes close to the original cement boards complete with its material inclusions. The Telekom sketchbook has a similar workbook aesthetic with its cover made of gray cardboard that appears especially pure. The highlight is the large and color-intenive silkscreen print on the hardcover – in Magenta of course.

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