Jeans Label Material: Environmentally Eco-Friendly and Super Robust

Brandbook brandbook trend material, nuuna Graphic L, multiple color silkscreen, flexible cover, cover material, color designation stone, sustainability

Your ideas, projects and thoughts are best protected in one of our favorite cover materials. You know it from your jeans – yes, exactly: the label on the waist band that you thought was leather. As leather won’t survive the stone-washingstonewashing process unscathed or the washing at home, this vegan “jeans label material” was developed from a paper base. The book covers are silkscreened by hand. As do all things with character and because of its perfect patina ability, this material still looks good with age.

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