“For their 2011 holiday corporate gift the folks at Toronto-based Matter Strategic Design decided upon what they call “a stylish revolt against Christmas cellophane” and created a really wonderful and simple sketchbook. While most of the sketchbook is blank and with a half-circle die-cut on the outside spine, sandwiched in between is one signature of yellow paper with eleven quotes, this creates a lovely contrast of white and yellow in the product. Notice the daring yellow strip printed along the spine that aligns with the yellow paper. So easy for that to go wrong.”
Followers of the Flow – produced by brandbook
According to Jonas Wyssen, creativity can be trained like a muscle – a matter of practice. Trial and Error. Doing despite the danger of failure. All you need: the right flow.