“The Medium is the Message” became “The Medium is the Massage”. The typesetter simply confused the e with an a. When McLuhan recognized the different spelling he called out: “Let it be! It is magnificent and just right.”
Marshall McLuhan is one of the most acquainted theorists of the media age: “The Medium is the Message” became the most quoted statement about perception and mechanism of media. http://www.amazon.de/Medium-Massage-Marshall-McLuhan/dp/1584230703/ref=sr_1_1?s=officeproduct&ie=UTF8&qid=1311587011&sr=1-1
Marshall McLuhan is one of the most acquainted theorists of the media age: “The Medium is the Message” became the most quoted statement about perception and mechanism of media. http://www.amazon.de/Medium-Massage-Marshall-McLuhan/dp/1584230703/ref=sr_1_1?s=officeproduct&ie=UTF8&qid=1311587011&sr=1-1