Marshall McLuhan is one of the most acquainted theorists of the media age: “The Medium is the Message” became the most quoted statement about perception and mechanism of media. http://www.amazon.de/Medium-Massage-Marshall-McLuhan/dp/1584230703/ref=sr_1_1?s=officeproduct&ie=UTF8&qid=1311587011&sr=1-1
Take A Look
In Japan fake food in the shop window is used to lure in hungry tourists who can't read the menu. In this case one Paris-based printer is displaying his craft in the shop windows. Trés jolie.