Marshall McLuhan is one of the most acquainted theorists of the media age: “The Medium is the Message” became the most quoted statement about perception and mechanism of media. http://www.amazon.de/Medium-Massage-Marshall-McLuhan/dp/1584230703/ref=sr_1_1?s=officeproduct&ie=UTF8&qid=1311587011&sr=1-1
Gropius, Rosenthal And The Pigsty. The Notebook As Storyteller
Extraordinary stories are the perfect means to attract interest - especially when they tell of true legends. The perfect place for the best stories are, of course, books.