Genius printing error

01. September 2014

A printing error led Marshall McLuhan to a revision of his most famous thesis

brandbook Genius printing error
“The Medium is the Message” became “The Medium is the Massage”. The typesetter simply confused the e with an a. When McLuhan recognized the different spelling he called out: “Let it be! It is magnificent and just right.”
Marshall McLuhan is one of the most acquainted theorists of the media age: “The Medium is the Message” became the most quoted statement about perception and mechanism of media.