In six chapters, accompanied by specially created illustrations and photographs by Silvano Zeiter, the brand designer, UX specialist and director of creative processes Wyssen explores the connection between freestyle practices and the enhancement of creativity. He uses the flow experience of snowboarding, skateboarding and surfing as his basis. The idea of freestyle goes far beyond sports and hip-hop culture. It means taking on new situations in a playful way with the help of improvisation and solving problems creatively. Freestyle works without a fixed set of rules, but arises from improvisation. Wyssen is concerned with a certain way of thinking that can be understood as a moment of breaking out of routine, as a moment of freedom, as a trance-like state of being present in the here and now. Wyssen calls this mindset “Flow”. Being in flow is by no means synonymous with aimlessness. On the contrary, it extends in the simultaneity of concentration and letting go and requires practice and attentiveness. A plea for more creativity, but also for more courage and fun while doing it – and a really beautiful book!
Available in German bookstores and in our nuuna onlineshop.