CI Manuals & Lookbooks

 

Corporate design manuals document the visual cornerstones of a company’s identity. Design guidelines, if they are applied, can ensure a uniform as possible appearance. An easy-to-handle book format is the perfect complement for the digital design guide and as the essence of your brand a help for internal communication.

 

Brand Manual in the Publishing Industry

Hardcover with motif print including soft touch lamination, white elastic band, three bookmarks in company colours, 16 image pages with a corporate guide in two language versions, book block made of 90 g/m² high white offset paper, A5 paper size

Showing what you stand for compressed on a few pages: at the beginning of this notebook the publishing company hogrefe presents its new brand identity with texts and photographs. The company’s philosophy as well as its visual image is displayed in a fresh scientific look – depicted of course in hogrefe azur, lime and ruby.

Creation

MetaDesign AG, Zurich Switzerland

Customer

hogrefe Verlag für Psychologie, Göttingen (Publishing Company)
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Lookbook with Fashion Photographs

Sketchbook with book cover made of fine premium grey board, black textile tape at the back of the book, black silkscreen on the cover, pen holder on the back, 8 motives as a series of photos distributed within plain book block consisting of Munken Polar premium paper, A5 paper size

So-called lookbooks are the essential tool for fashion brands to promote the collection with an elaborate series of photos. For a perfect first impression, a high-quality book production is much better suited than a dull leaflet, of course. This book combines lookbook with notebook at the inside and thus offers fashion photographs depicted in full-bleed offset prints, next to space for new creations. Also suitable for the first rows of the catwalk.

Creation

adidas AG, Herzogenaurach

Customer

Porsche Design Sport by adidas
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Notebook with Mood Visuals

Hardcover with pleasant haptic linen cover, printed banderole, black pen holder and elastic strap, frog pocket at the end leaves, 32 image papers consisting of 150 g/m² premium Munken Polar paper 4/4 individually coloured, front- and endleaves with a printed annual calendar, A5 paper size

For the inner section of this lookbook, the photographers from Augsburg reflect on their area of expertise: conjuring in your mind atmospheric images of the tingling sensation of the last vacation or the wonderful flavour of freshly made orange juice distributed on the image pages of the notebook block. And with the help of the calendar at the front leave, the beautiful moments of the future can be perfectly planned ahead.

Creation

Claus Brechenmacher & Reiner Baumann Photography, Augsburg

Customer

Claus Brechenmacher & Reiner Baumann Photography, Augsburg
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