Lookbooks are books with a series of photos which try to catch the atmosphere of a season. Meanwhile, the format is being used as a marketing tool far beyond the borders of fashion industry.


Lookbook with Fashion Photographs

Sketchbook with book cover made of fine premium grey board, black textile tape at the back of the book, black silkscreen on the cover, pen holder on the back, 8 motives as a series of photos distributed within plain book block consisting of Munken Polar premium paper, A5 paper size

So-called lookbooks are the essential tool for fashion brands to promote the collection with an elaborate series of photos. For a perfect first impression, a high-quality book production is much better suited than a dull leaflet, of course. This book combines lookbook with notebook at the inside and thus offers fashion photographs depicted in full-bleed offset prints, next to space for new creations. Also suitable for the first rows of the catwalk.


adidas AG, Herzogenaurach


Porsche Design Sport by adidas
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Notebook with Mood Visuals

Hardcover with pleasant haptic linen cover, printed banderole, black pen holder and elastic strap, frog pocket at the end leaves, 32 image papers consisting of 150 g/m² premium Munken Polar paper 4/4 individually coloured, front- and endleaves with a printed annual calendar, A5 paper size

For the inner section of this lookbook, the photographers from Augsburg reflect on their area of expertise: conjuring in your mind atmospheric images of the tingling sensation of the last vacation or the wonderful flavour of freshly made orange juice distributed on the image pages of the notebook block. And with the help of the calendar at the front leave, the beautiful moments of the future can be perfectly planned ahead.


Claus Brechenmacher & Reiner Baumann Photography, Augsburg


Claus Brechenmacher & Reiner Baumann Photography, Augsburg
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