brandbook #183 100% tailored to the recipient

100% tailored to the recipient: customisation with own names

Kabel 1, calendar, die cutting, quantity 1, name of the recipient, single name, personal gift, Chuck Norris, screen print, printed inside

One’s optimal sense of feeling connected with one’s company is when one is personally addressed by one’s employer: Kabel 1 earnestly considered this basic principle and produced a notebook that not only entertains its employees with a fun facts series, but also directly addresses the topic of identity by using their own names, which were applied as motifs to the fore-edge of the book block.

This wasn’t just any notebook, but "My transmitter. My home. My block."!