brandbook #068 Fairly Aslant

Fairly Aslant: Why does it Always have to be Square?

product launch, brand identity, advertising material, customized book concept, book covers in special formats, prototype development, nuuna by brandbook

The new electronic toothbrush from Oral B cleans teeth at a very special angle so that we tapered the corresponding notebook to exactly this angle. Somewhat tricky in regards to the rubber band – but this notebook manages with one corner less and is thereby perfectly aligned to the new product.

As this graphic nuuna notebook proves, notebooks and books don’t always have to be square. About the motif: This icon is used to open new documents in the text program. Rather appropriate for an analogue tool – after all, every empty page is the perfect basis for a fresh start.

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brandbook #068 Fairly Aslant