brandbook #161 Keep it simple

Keep it simple: Brand ambassadors for BMW and Lufthansa

offset printing, workbook, motif, advertising, photography, atmospheric motifs, meeting books, visual identity

For anyone who wants to use notebooks as a simple and, at the same time, practical advertising medium, it is highly recommended they do so with full-area photographs, using offset print. The realisation is simple and the effect, when choosing a good image, is great.

In this way, companies like Lufthansa and BMW advertise with impressively staged photographs on the cover for the in-house training academy or consulting department. Cost-benefit ratio: perfect!

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brandbook #161 Keep it simple