brandbook #090 Pure Magic

Pure Magic: Thermo-sensitive printing on the book cover

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These flexcover notebooks from our own in-house nuuna series are magical: When touched, the temperature-sensitive silkscreen print on the cover changes color. For those who are sceptical, who don’t believe in miracles, we have a solution: Through heat, the upper temperature sensitive color layer becomes transparent making way for the underlying neon-orange color. One way or another, we immediately think of the Mood rings that we used to get out of gum ball machines when we were kids. Even though we may be adults now, this effect never ceases to excite us.

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brandbook #090 Pure Magic